Data-driven marketing for artists, studios, and creative businesses.
I am Tereasa Lang — a marketing analytics contractor working with recording artists, music studios, photographers, and other creative businesses who want to grow smarter, not just louder.My background sits at the intersection of data and the creative industry — which means I understand both the numbers and the culture. I build dashboards, run campaigns, track what matters, and deliver clear answers so you can focus on your craft.Every dollar you spend on marketing should tell you something. I make sure it does.
Spotify Chart Analysis Dashboard
A 26-week analysis of US Spotify chart data built in Google Sheets and Power BI — identifying what drives songs to chart.
3rd Street Music — Studio Growth Strategy
A data-driven engagement proposal for a six-year recording studio covering utilization tracking, client retention, and service-by-service marketing strategy.
Ryan Simpson — Artist Marketing Proposal
A full-service marketing and analytics proposal for an emerging rock and alternative artist covering six service areas.
Analytics & reporting — monthly dashboards, revenue tracking, and streaming data in plain language
Digital advertising — Meta and Google campaigns built around real audience data
Release campaign strategy — data-informed plans covering six weeks before and after every drop
Email marketing — list building, welcome sequences, and newsletters that actually get opened
Ready to see what your data can do? I offer a free 30-minute intro call for new clients — no pitch, no pressure. Just a conversation about where you are and where you want to go
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